ABOUT WISER & WELL
Wiser & Well was built to give women somewhere real to turn.
A place grounded in evidence informed education and the lived experience of what this season feels like.
MEET JENNIFER BENFIELD
Jennifer is a Health & Neuroperformance Coach for women in midlife.
Her coaching is informed by her training in neuroperformance through Dr Louisa Nicola's Neuro Athletics programme, alongside her certification in health coaching, and is grounded in the lived experience of midlife itself.
“The challenges I faced in midlife pushed me to seek answers I could not find anywhere else. What began as survival became study, training and a renewed purpose. Now I support women with a blend of science and lived experience that truly meets this season of life.”
- Jen, Founder and Director, Wiser & Well
THE HIGH PERFORMANCE CHAPTER
For two decades, I ran a
successful marketing agency.
I lived fast, slept poorly, ignored stress and assumed that coping was the same as thriving. I pushed because it was what I knew.
Productivity became identity, and exhaustion became normal.
I sold my business, believing it was the only way to keep our family stable through some major life changes.
I did not step back from my career by choice. I was burnt out, overwhelmed and convinced that shrinking my own life was the only way to carry everything while raising two young children.
THE UNSEEN CHANGE
At the same time, unbeknownst to me,
my hormones were shifting in ways no one had ever educated me about.
I could feel it in my body, my energy, my sense of self, but I had no context for what was happening.
Without any awareness of perimenopause, it felt disorienting, like I was losing parts of myself without knowing why.
THE BREAKING POINT
A melanoma diagnosis changed everything.
Even after surgery, it returned and had spread to other sites – a stage IV metastatic cancer diagnosis. Life shifted into cycles of scans, treatment and uncertainty while I was raising children, supporting an ageing parent and navigating deep personal upheaval.
My body and mind were overwhelmed, and I had no roadmap for navigating so much change at once.
In the middle of grief, stress and enormous change, I realised my midlife chapter was not a personal failing.
It was the same collision many women face: shifting hormones, health challenges, caring for others, financial strain and a life that no longer fits.
I had two choices. Collapse under the weight of it all, or rebuild myself, wiser and well.
I chose to rebuild.
THE REBUILD
I rebuilt myself with everything I wish I'd known sooner.
My recovery was led by an exceptional medical team. But alongside their care, I went looking for something else: a way to rebuild my strength, energy and sense of self — the things the treatment couldn't hand back to me.
So I turned to learning. I studied what I could about how women's bodies change in midlife — brain and performance, movement, sleep, nutrition and female physiology — and trained as a health coach (IIN), with further training in neuroperformance through Dr Louisa Nicola's Neuro Athletics programme.
I used everything I learned to rebuild myself, slowly and properly. It's the same knowledge that now shapes how I coach other midlife women.
What does Wiser & Well stand for?
OUR MISSION
We're on a mission to help
women in midlife
Move from overwhelm and guesswork to confident, science-informed action so they can build toward a stronger future, perform at their best, and feel like themselves again.
OUR VISION
We aim to be
the trusted resource
For women who want to stay strong, sharp and fully alive through midlife and beyond, with the strength and energy to keep doing what they love, for the long term.
WHAT WE DO
Wiser & Well supports women aged 45+ who want clarity, confidence and a sense of control again.
You are capable, intentional and driven.
You value science, practical guidance and a structured path that aligns with the realities of your life.
THE WISER AND WELL APPROACH
If you see yourself in these experiences, Wiser & Well’s personalised coaching offers a structured, supportive way forward.
We combine real-world insight, current science and genuine lived experience to help women make informed, confident choices about their health, alongside the care of their own medical teams. Our work is guided by clear, evidence-informed principles..
Proactive
Midlife is the time to invest in how you feel and function. We help you build the daily habits that support your strength and energy for the years ahead.
Ambitious
“Fine” is not the aim. We support women in feeling stronger, sharper, and more capable than they thought possible.
Education
Knowledge builds confidence. We explain the “why” behind every habit so women feel informed, not overwhelmed.
Accountability
Change needs structure and support. We keep women consistent without pressure or perfectionism.
Inspiration
Midlife is an invitation, not a decline. We share science, stories and achievable wins that show what is possible.
Authenticity
No fads, no fluff. Just evidence-informed support and real conversations about real life.
THE MIDLIFE BLOOD TEST GUIDE
Your Bloodwork Should Tell You More Than “You’re Fine.”
Discover the blood tests that actually matter after 45 and the questions worth bringing to your doctor. Get the Midlife Blood Test Guide and learn which tests matter, why they matter more now, and what to ask your doctor, so you can walk into your next appointment informed and feel clear, capable and in control.
